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MEET COLORFLO - BEAUTY WITH PURPOSE

When celebrity makeup artist Susan Posnick was suddenly diagnosed with skin cancer, she was prescribed sunscreen for life. Overnight, she became tuned into a common problem with allergies to chemically based sunscreen, as well as the negative impact of unsafe ingredients in cosmetics. If she was having this issue, she felt, others must be having it too.

She sought to develop a clean and natural solution, aimed to save lives along the way through sun protection and natural product advocacy. Her products had to deliver the lasting payoffs that her personal and professional standards demanded, and a champion of environmental awareness as well, Susan focused equally on creating innovative refillable packaging just as much as what greatness was inside of it. The result? The "magic wand" COLORFLO.

12 undetectable, weightless brush-on shades, plus a Shimmer and Bronzer, that combine the functions of concealer, highlight/contour, foundation, setting powder, and natural physical sun protection... all in one.

Today Susan is an international Humanitarian award winner for COLORFLO and Brush on Block.

  • Great for You, the Community, and the Planet

  • Our products deliver Healthy and Safe Ingredients in Eco-conscious packaging

  • #naturalmakeup

  • We have carefully curated our minimalist line to be Timeless, Ageless, and Universally flattering - to Go with you, and Grow with you

  • 2 and 3 and 6 products all in one

  • We feel that saving your Time and Money is Beautiful

  • Entrepreneurship and Philanthropy

  • Our purposeful brand believes in Giving Back and Paying It Forward

  • Less Is Most

  • We have One formulation in Each Category and we intend to leave it that way because we are Confident it is the Very Best

  • Lasting Payoffs

  • Ultra milled and High Pigment - premium Plant, Vitamin and Mineral based luxury that Perfects, Protects, and Performs

Great for You, the Community, and the Planet

Our products deliver Healthy and Safe Ingredients in Eco-conscious packaging

#naturalmakeup

We have carefully curated our minimalist line to be Timeless, Ageless, and Universally flattering - to Go with you, and Grow with you

2 and 3 and 6 products all in one

We feel that saving your Time and Money is Beautiful

Entrepreneurship and Philanthropy

Our purposeful brand believes in Giving Back and Paying It Forward

Less Is Most

We have One formulation in Each Category and we intend to leave it that way because we are Confident it is the Very Best

Lasting Payoffs

Ultra milled and High Pigment - premium Plant, Vitamin and Mineral based luxury that Perfects, Protects, and Performs

SPC In Partnerships

We are proud to join forces with Support HerStory this Fall and Holiday season! HerStory is a curated collection of luxury items from female-founded brands with a focus on Social Good.

SPC In Events

Behind the scenes at The Kidney Texas Luncheon. Susan was happy to contribute to making the models Simply beautiful with our products

SPC In Publications

Susan's "Let's Make Up" column was featured in Success Sisters covering Fall and Holiday trends

SPC BEAUTY BLOG

View all

Natural & Healthy Makeup Bag Must Haves

We know about that entire drawer filled with product. And we also know that you want to clear it out and start over. We understand, you need to achieve Amazing results in Less time, so, we've pared down ALL YOU'LL EVER NEED for a full face, made to fit into Just One Small Luxury Vegan Brush Case / Natural Makeup bag. That's because every one of our products is multi purpose (2 and 3 and even 6 in one) for limitless blend-able and layer-able combinations.

For when you want to change it up. Because you will. We get you. And we got you.

You're Welcome.

I had been looking for a makeup plus sun protection that was clean and natural for my tween daughter, to keep her looking her age, and after seeing and trying COLORFLO at my favorite beauty bar, I thought Susan Posnick Cosmetics was just perfect. I started stealing it for myself!

I love this stuff!

K. Reeves

I've been using Susan's products every day of my life since 2006.

I think That's a heck of an endorsement!

S. Bittles

...Here's my Susan Posnick story:

I'm a man and decided to use the CFLO on my chest before going out into the sun. When I got back inside and saw myself later in the mirror, I was burned, Except for where I had put COLORFLO.

Let's just say I use it everywhere now!

B. Bizik