Company History


During Susan's fulfilling and distinguished career as a professional makeup artist working with models and Hollywood’s A- list, Susan was diagnosed with skin cancer.  Realizing that the need for a healthy sunscreen rather than a chemical one went far beyond her personal skin sensitivity, Susan set aside the majority of her makeup work in the film and fashion industry and shifted her focus to developing her first innovative product, COLORFLO

This product, the core of the line, provides brush-on perfection that is self-dispensing, and is the original on-the-go natural sun protection and healthy foundation coverage solution. The same passion, dedication, and time that went into the development of COLORFLO continues in her attention to detail and quality with each of the products in the Susan Posnick line, products that are as beautiful as they are healthy.

In 2019, Susan was honored with an International Humanitarian Award in Vienna, Austria for the development of COLORFLO and BRUSH ON BLOCK, and for her commitment to educating on skin cancer, and on the importance of using natural sun protection,

In Winter 2020, Susan was featured as one of 50 women entrepreneurs by Successful Sisters Magazine. Additional awards and accolades include the Rising Star Award for Beauty from FGI, and numerous recognitions for Philanthropic work she continues to do in both her community of Dallas and around the world.

Susan and her products have been featured in numerous publications and websites such as INSTYLE, Marie Claire, VOGUE, Allure, Real Simple, Lucky, and Town and Country.

Susan Posnick Cosmetics are sold worldwide in the finest spas, apothecaries, salons, and specialty retail stores. Contact us today and get your all natural beauty products from Susan Posnick Cosmetics.



"My Vision for Susan Posnick Cosmetics is to provide people with lifestyle essentials and #BeautyEssentials. Whether you are going to a sporting event, a charity event, or are doing make up as a professional, my line is about minimal products and maximum values.

All of my products are designed to simplify any routine with healthy, environmentally conscious, multi-purpose beauty products, compact for travel around the corner or around the world. 

I am passionate about making a difference and hope my work leaves a lasting influence on the beauty industry and in my customers lives by bringing clean and natural beauty and sun protection together."