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Company History


Susan Posnick spent her first career painting the faces of models, musicians, actors and actresses — including Cindy Crawford, Amber Valletta, Rene Russo, Diane Lane, Holly Hunter, Tom Hanks, Arnold Schwarzenegger, Phil Collins and Mary Kay (Ash).

When she was diagnosed with skin cancer on her face in 2000, she changed her focus to developing COLORFLO, an innovative natural product offering substantial sun protection and healthy foundation coverage, all in a self-dispensing brush. In 2002 Susan launched her eponymous streamlined cosmetic line of portable, multi-purpose, face, lip, and eye products for women on the go. Her first account was at the upscale boutique, Forty Five Ten, in Dallas. Susan Posnick Cosmetics grew organically product-by-product, through worldwide distributors and by word of mouth.

Posnick has been featured in Instyle, OK! Magazine, Marie Claire, Allure, Town & Country, Lucky, Health & Fitness, Redbook, Good Housekeeping, Parents, TeenVogue.com, Vogue.com and Vogue Japan. Susan and her products have been featured on many TV shows, including “The Today Show.”

Susan Posnick Cosmetics are sold at luxury department stores, specialty retailers, apothecaries, upscale destination day spas, medical spas and pharmacies worldwide — including the UK, Japan and New Zealand.

“My vision for Susan Posnick Cosmetics is to “Make Beauty Simple” – bringing real life beauty and sun protection together.