Posted: Feb 21 2018Susan Posnick reveals the top ten makeup mistakes that make you look older and how to fix them. Click to find out how to instantly take years off your look!
Posted: Feb 12 2018
Whether you're putting together your own Valentine's Day look or searching for the perfect gift for a friend, these are 11 stylish must-haves you won't want to miss!
1. Stuart Weitzman, Pointed Toe Boots
These berry-red boots are a day-to-night essential. Pair them with ripped jeans and a tee for an effortlessly chic daytime look. Throw on a sleek leather jacket to make the ensemble happy-hour-worthy.
2. La Perla, Wisteria Balconette Bra
This pretty bra from classic lingerie favorite La Perla is certain to spice up your Valentine’s Day. Pair it with a blazer and a sheer top to add a sexy touch to an elegant night out.
3. Marques’ Almeida, Flute Sleeve Top
Beautiful, full sleeves and a rich red hue keep this classic blouse right on trend. Pair with sparkling diamond jewelry for a touch of luxury.
4. Alexander McQueen, Skull Print Scarf
Give your Valentine’s Day look a bit of edge with this ultra-cool McQueen scarf. The designer’s classic skull motif is sure to turn heads when tied to a purse or layered with a leather jacket.
5. Le Specs, The Last Lolita Sunglasses
The season’s hottest trend in eyewear is sure to elevate any look. These retro-chic frames will be your new favorite way to add a pop of color to any outfit.
6. Gucci, Heart and Kingsnake Keychain
This cute Gucci heart adds a bit of sass to your keychain with its signature snake detail and iconic double G logo.
7. Jil Sander, Mid Length Gloves
These buttery leather gloves are just as elegant as they are luxurious, sure to stun when paired with a bold red lip.
8. Givenchy, Logo Print Wallet
Bold graphic letters pack a punch on this classic wallet from famed design house Givenchy. You’ll be using this Valentine’s Day red wallet all year round.
9. Wouters & Hendrix, ‘In Mood For Love’ Garnet Earrings
These subtle sparklers are perfect for an everyday glam look. Gift these to friends for the ultimate ‘Galentine’s Day’ treat, or simply treat yourself.
10. Stuart Weitzman, Nudist Song Sandals
Your favorite LBD needs these glossy red sandals. The classic Nudist Song style is sexy, simple, and a staple in any closet.
11. Susan Posnick Cosmetics, COLORESSENTIAL Lipstick in London
From the office to date night, COLORESSENTIAL Lipstick in London won’t disappoint this Valentine’s Day. The flattering deep red is sophisticated and bold, and the unique formulation will ensure lips look perfectly kissable all night long.
Posted: Feb 07 2018
Chocolates, roses, candied hearts… What is it about Valentine’s Day that makes some of us feel lonely? Are we romance-intolerant, or is it something else?
Valentine’s Day all comes down to expectations. If we don’t receive a grand display of affection we are disappointed. We can’t help but compare ourselves, our situations, and sometimes even the gifts we receive to others. But in doing so, we are completely missing the true essence of Valentine’s Day.
If you ask me, we are doing ourselves a disservice by being disappointed or cynical about Valentine’s Day. Whether you are in a romantic relationship or not, you can (and should!) use this day to celebrate the ordinary, extraordinary love that is all around you every day.
Simply put, Valentine’s Day is an opportunity to express love to those that are dear to you. Husbands, wives, boyfriends and girlfriends are obvious romantic choices, but what about the other people in your life that you love? What about moms, dads, siblings, old friends, new friends, and coworkers? How do you show these essential people how much they mean to you on Valentine’s Day?
When it comes to showing love, the most important thing is to be authentic. Try writing a loved one a card, giving them a box of chocolates, or just calling to tell them how much they mean to you.
After all, what have you got to lose by expressing your love? Nothing. By expressing your love and gratitude to others, you will accept these things in return – and what’s a better gift than that?
Posted: Jan 15 2018
Every January, we resolve to start new regimens and initiate healthy habits and, hopefully, we keep them. For beautiful, glowing skin, you know the drill. Get plenty of sleep, drink lots of water, eat and drink the "bad stuff" in moderation, and wear our best-selling COLORFLO every day.
COLORFLO is the perfect on-the-go foundation, skin treatment, and natural sun protection all rolled into one self-dispensing brush. Thanks to this product, it couldn't be easier to prevent wrinkles, age spots and other results of getting too much sun.
For those who are online and find it a little challenging to choose the best shade, hopefully this guideline will help.
M1: Porcelain, pink or yellow undertone, always burns in the sun
M2: Fair, slightly yellow undertone, always burns in the sun
M3: Light neutral-pink undertone, always burn in the sun
M4: Light beige-yellow undertone, usually burns then tans
M5: Apricot base to brighten skin - pink and yellow undertones, usually burns then tans
M6: Medium - slightly pink undertone, always tans
M7: Medium beige - slightly yellow/olive undertone, always tans
M8: Golden Beige, the perfect shade to warm light to medium skin tones
M9: Caramel - complements Indian, Mediterranean, Middle Eastern and light African-American skin.
M10: Nutmeg - African American with golden undertones
M11: Toffee - African American with red undertones
M12: Chestnut - blue-black skin
For quick, full coverage, we recommend the COLORFLO Loose Mineral Powder and our multi-purpose Blender Brush. For light to medium coverage and for on-the-go touch-ups, use the COLORFLO self-dispensing refillable brush.
The next step is COLORCORRECT, a must-have complement to COLORFLO. This dual-ended pencil works as a highlighter, concealer, and contour pencil. Your best shade in COLORCORRECT is based on your COLORFLO shade.
C1: Best with COLORFLO M1 - M5
C2: Best with COLORFLO M5 - M8
C3: Best with COLORFLO M9 - M10
C4: Best with COLORFLO M11 - M12, and can also be used to contour all skin tones.
Posted: Jan 05 2018
I'm one of those people who has always been ahead of her time. In the past, I've found that my ideas were bold and innovative (a blessing), yet not easily understood (a curse). While it's a great thing to be ahead of the curve, it's not a great thing to be too far ahead of said curve. Yet lately, for the first time in my life, something has shifted. Suddenly I feel... timely.
2018 at Susan Posnick Cosmetics is sure to bring about a healthy amount of change and growth. At the end of the year, I started putting into place a new team, and initiating a powerful partnership to help the business expand astronomically. My new business partner, Lacie Crow, is the yin to my yang. She knows finance and numbers like I know colors and beauty. Together, we look forward to working together to escalate growth, sales and brand awareness.
This year, we also have a number of new products on the horizon. As is essential to the Susan Posnick Cosmetics DNA, these products will be multi-purpose and out-of-the-box innovative. These products will be beautiful, but will also offer sun protection to keep your skin healthy and youthful.
So here I am, the comeback kid, feeling more lucky than ever. After years of handwork and dedication, I'm more ready than ever to embrace a new year of change, growth, and boundless opportunities!
Photo Credit: Elizabeth Epie Nottoli